Wordmark — dark
For light backgrounds
INFOCLUB Brand Hub
The club's logo, colours, typeface and voice — exactly what already runs on the site and in the app.
Brand and press questions — email serviceinfoclub@gmail.com.
What are you looking for?
Logo
The INFOCLUB wordmark and the IC. emblem. Take the files from here — they are always the current versions.
Wordmark
Wordmark — white
For dark backgrounds
Emblem
IC. emblem
App icon, 1024 × 1024 square. SVG — [to confirm: the source file exists only in the app]
Usage guidelines
Do
- Take the wordmark files from this page only.
- Dark wordmark on light backgrounds, white on dark ones — as in the site header and social images.
- Wordmark and background colours — from the palette below only.
- Write the name as INFOCLUB — one word, all capitals.
Don't
- Don't set the wordmark in another typeface — Manrope 800 only.
- Don't recolour the wordmark outside the palette.
- Clear space and minimum size — [to confirm].
- Stretching, shadows, outlines, busy backgrounds — [to confirm: not written down yet].
Colours & gradients
The “Cobalt” palette — from the design-system tokens of the site and the app. Press “Copy” to take the HEX.
Brand
- Brand
--brand#2563EBrgb(37, 99, 235) - Brand — hover
--brand-strong#1D4FC4rgb(29, 79, 196) - Brand — soft fill
--brand-soft#E3ECFDrgb(227, 236, 253) - Brand — faint fill
--brand-faint#F3F7FErgb(243, 247, 254) - Text on brand
--brand-contrast#FFFFFFrgb(255, 255, 255)
Neutrals
- Dark block
--bg-inverse#0F1B33rgb(15, 27, 51) - Cards in the dark block
--bg-inverse-soft#1A2742rgb(26, 39, 66) - Primary text
--text-strong#121A2Brgb(18, 26, 43) - Secondary text
--text-body#26324Argb(38, 50, 74) - Captions
--text-muted#4B576Frgb(75, 87, 111) - Tertiary text
--text-soft#62708Argb(98, 112, 138) - Faintest text
--text-faint#98A2B6rgb(152, 162, 182) - Card border
--border#E3E8F1rgb(227, 232, 241) - Chip background
--bg-muted#E9EDF5rgb(233, 237, 245) - Page background
--bg-page#F4F6FArgb(244, 246, 250) - Card surface
--bg-surface#FFFFFFrgb(255, 255, 255)
States
- Done
--success#1C7A43rgb(28, 122, 67) - Done — fill
--success-soft#DDF3E6rgb(221, 243, 230) - Warning
--warning#A8660Argb(168, 102, 10) - Warning — fill
--warning-soft#FCEFD9rgb(252, 239, 217) - Error
--danger#B4233Argb(180, 35, 58) - Error — fill
--danger-soft#FDE8EArgb(253, 232, 234)
Gradients
Dark hero
A cobalt glow top right and a teal one bottom left over the dark block — forms and sign-in screens.
@include inverse-glow;Typography
One typeface for everything — Manrope. Sizes, weights and line heights come from the design-system tokens.
Typeface
Manrope
Interface, headings and body text. Latin, Cyrillic and Polish characters.
font-family: "Manrope", system-ui, -apple-system, BlinkMacSystemFont, sans-serif;Weights
- Aa Аа Ąą400 · Regular
- Aa Аа Ąą500 · Medium
- Aa Аа Ąą600 · Semibold
- Aa Аа Ąą700 · Bold
- Aa Аа Ąą800 · Extrabold — headings and logo
Free typeface (SIL Open Font License) — get the files from Google Fonts.
Type scale
$text-xsAll-caps captions, badgesEcosystem
$text-smChips, small buttonsBusiness club and community for entrepreneurs
$text-baseBody text, buttonsBusiness club and community for entrepreneurs
$text-lgNavigation, large bodyBusiness club and community for entrepreneurs
$text-xlCard titleBusiness club and community for entrepreneurs
$text-2xlSection titleBusiness club and community for entrepreneurs
$text-3xlName on a profile pageBusiness club and community for entrepreneurs
$text-4xlLarge numbers and initialsINFOCLUB
CSS snippets
Headline
font-family: "Manrope", system-ui, -apple-system, BlinkMacSystemFont, sans-serif;
font-size: 23px;
font-weight: 800;
line-height: 1.15;
letter-spacing: -0.01em;Body
font-family: "Manrope", system-ui, -apple-system, BlinkMacSystemFont, sans-serif;
font-size: 16px;
font-weight: 400;
line-height: 1.55;Eyebrow
font-family: "Manrope", system-ui, -apple-system, BlinkMacSystemFont, sans-serif;
font-size: 13px;
font-weight: 600;
text-transform: uppercase;
letter-spacing: 0.08em;Photos
Photos already on the site. We don't publish club members' photos here.
Founder
Andrii Lazniuk
Founder and director — PNG, 512 × 584 px
[to confirm: may the press use it, is there a higher-resolution photo]
Team & events
Team and event photos the club has rights to — [to confirm: Andrii].
Banners & wallpapers
Social image
PNG, 1200 × 630 — the site draws it itself: dark block, wordmark and the page title.
No ready-made banners or wallpapers yet — [to confirm: are they needed and which].
Voice & tone
Rules already at work in the site's copy and in how the club's AI staff speak.
The name is INFOCLUB: one word, all capitals.
Source: site name and the header wordmark
[to confirm: the site also has “Infoclub Media”, spelled differently]
Who we are — “business club and community for entrepreneurs”.
Source: home page title
Speak to people directly: “Pick a topic”, “find a partner”.
Source: site copy
[to confirm: the rule isn't written down]
Asked directly “are you a bot?” — answer honestly: the club's AI assistant.
Source: AI staff rule
Club figures come from a live count only; round numbers from old pages are not quoted.
Source: project rule
No rockets, bombs, explosions or crosshairs — neither icons nor emoji. A start is a sprout, growth is a rising chart.
Source: QA rule, 19.10.2026
Languages — Ukrainian, English, Polish.
Source: site languages
Brand tone in one sentence — [to confirm: Andrii].
Inspiration
No reference collection yet — [to confirm: Andrii].
Download all
One archive: the wordmark (SVG and PNG, dark and white) and the emblem (PNG).
Press
Press and speaking requests go to the email on the Contacts page.